Effective Date: March 27, 2025

‍1. Introduction

Welcome to Pure Elements Technologies LLC ("we," "us," "our"). We are committed to protecting the privacy of visitors to our website petech.ae 

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.  

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.  

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2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, email address, phone number, company name, job title, and any other information you voluntarily provide to us when you fill out a contact form, subscribe to a newsletter, request information about our services (digital product design, web development, digital marketing), or otherwise interact with the Site.  
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.  
• Data from Cookies and Similar Technologies: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. For more information on how we use cookies, please see Section 7 ("Cookies and Web Beacons").  
  

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3. How We Collect Information

We collect information through:

• Direct Interactions: When you fill out forms on our website (e.g., contact forms, quote requests, newsletter sign-ups).
• Automated Technologies: As you navigate through our website, we may automatically collect technical data about your equipment, Browse actions, and patterns using cookies and server logs.  
• Third Parties: We may receive technical data from analytics providers like Google Analytics.

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4. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:  

• Respond to your inquiries, questions, and comments and provide customer support.
• Send you information about our services, promotional materials, and newsletters (where you have consented to receive them).
• Understand how users interact with our website to improve the Site's functionality, content, and user experience.
• Analyze website traffic and usage trends.
• Prevent fraudulent activity and enhance the security of our Site.
• Comply with legal and regulatory obligations.
• Fulfill any other purpose for which you provide the information.

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5. Legal Basis for Processing Personal Data (Applicable for GDPR etc.)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described above will depend on the Personal Data we collect and the specific context in which we collect it. We typically process your data based on:  

• Consent: Where you have given us explicit consent (e.g., for marketing emails).
• Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., responding to inquiries initiated by you, analyzing website usage for improvement, ensuring network security), provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

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6. Disclosure of Your Information

We do not sell your Personal Data. We may share information we have collected about you in certain situations:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.  
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including hosting, data analysis, email delivery, customer service, and marketing assistance. These service providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.  
• With Your Consent: We may disclose your personal information for any other purpose with your consent.  

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7. Cookies and Web Beacons

We may use cookies, web beacons, and other tracking technologies on the Site.

• Cookies: A "cookie" is a small text file stored on your device. We use cookies to enhance functionality (e.g., remember preferences), analyze site performance, and potentially for marketing purposes.
• Types of Cookies: We may use session cookies (expire when you close your browser) and persistent cookies (remain on your device for a set period). We may use essential, performance/analytics, and functionality cookies.
• Managing Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site. You may also use a cookie consent tool provided on our website, if available.  

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8. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties.  

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9. Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and applicable legal requirements.  

For example, contact form data might be kept until the inquiry is resolved plus a reasonable period, while analytics data might be kept for 26 months. Data for marketing subscriptions is kept until you unsubscribe.

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10. Your Data Protection Rights

Depending on your location and applicable laws (e.g., GDPR, CCPA), you may have the following rights regarding your personal data:

• Right to Access: You can request copies of your personal data.
• Right to Rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.  
• Right to Erasure (Right to be Forgotten): You can request that we erase your personal data, under certain conditions.  
• Right to Restrict Processing: You can request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You can object to our processing of your personal data, under certain conditions (especially where based on legitimate interests).  
• Right to Data Portability: You can request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.  
• Right to Withdraw Consent: If we rely on your consent to process your data, you have the right to withdraw that consent at any time.  

To exercise any of these rights, please contact us using the details provided in Section 14.  

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11. Third-Party Websites

The Site may contain links to third-party websites and applications of interest. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties.  

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12. Children's Privacy

Our website and services are not intended for children under the age of 13 [or 16 in some jurisdictions like the EEA]. We do not knowingly collect personal information from children under this age. If we learn we have collected or received personal information from a child under the relevant age without verification of parental consent, we will delete that information.

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13. International Data Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside [Your primary operating country, e.g., the United Arab Emirates] and choose to provide information to us, please note that we may transfer the data, including Personal Data, to [Location where servers/providers are, e.g., the United Arab Emirates, United States] and process it there. We will take appropriate steps to ensure your data is treated securely and in accordance with this Privacy Policy.  

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14. Contact Us

If you have questions or comments about this Privacy Policy, or wish to exercise your data protection rights, please contact us at:  

hi@petech.ae